Brilliant piece on the piggy-back strategy! The economics of it make total sense when you think about how much of a photographer's budget goes into just geting to location. What makes this approach even stronger is how it builds portfolio diversity without the usual feast-or-famine cycle. The JFF work is stunning btw, those surgical close-ups require serious trust from both surgeon and patietn.
Another excellent post. Love the idea of the piggy back strategy - something I will be trying in the future. Thank you.
Brilliant piece on the piggy-back strategy! The economics of it make total sense when you think about how much of a photographer's budget goes into just geting to location. What makes this approach even stronger is how it builds portfolio diversity without the usual feast-or-famine cycle. The JFF work is stunning btw, those surgical close-ups require serious trust from both surgeon and patietn.
The portfolio diversity aspect is definitely a bonus. And increasingly useful for showing potential clients. Well spotted!